The Makowski Brothers · Wisconsin Dells
Rooted in the Dells. Led by nature.
Adam, Rich and Dave Makowski grew up in the Waterpark Capital of the World. Today they’re building a different kind of Dells destination, one with nature at the center.
50+ years
of family resort ownership in Wisconsin Dells
150 acres
of a natural water and adventure park, Land of Natura, along the shores of the Upper Wisconsin River
15 million
gallons of naturally filtered water. Not a drop of chlorine in this man-made Lake Wisconsin.
#1
Best Outdoor Water Park, Newsweek Readers’ Choice 2026
The Brothers
Three brothers. One complementary team.
Immigrating to the Dells from Poland, the brothers’ parents were drawn by the area’s natural beauty and a dream to own their own business.
Adam, Rich and David built on their parents’ dream to own a business and began exploring what a Dells destination would look like if it were built around the rivers, lakes and forests that first drew people here in the first place. They named the answer “Natura” — Polish for “nature.”
Today the family portfolio includes a water & adventure park as well as resorts and restaurants.
Adam Makowski
President · vision & partnerships
[2-sentence bio — what he brings to the team]
David Makowski
The builder · land & construction
[2-sentence bio — e.g., led the build of Lake Wisconsin Dells]
Rich Makowski
The operator · resorts & guest experience
[2-sentence bio — what he brings to the team]
Makowskis’ Portfolio
What they’ve built
Natura Park
Land of Natura
A 150-acre water and adventure park on the Wisconsin River.
Natura Resorts
Resorts & Lodging
The Natura Treescape, Beach and Vue resorts each feature a unique water element: a river, lake and lagoon.
Natura Dining
Hot Rocks & The Boathouse
Lava-rock cooking, and riverside dining on the Wisconsin River.
How They Build
Test it small. Prove it. Then scale.
The brothers don’t follow the Dells playbook. They solve problems — then scale what works.
01 · Reinvent
Breathe new life into what exists
Legacy family properties were renovated and reimagined as Natura Treescape, Natura Vue and Natura Beach resorts.
02 · Test
Try a new idea at home first
In 2018 they broke ground on a naturally filtered lagoon at Treescape, cleaned by plants, rock, fish and beneficial bacteria instead of chemicals.
03 · Scale
Build it at world-record size
Land of Natura opened in 2023 around Lake Wisconsin Dells, the world’s largest naturally filtered man-made lake, home to America’s largest inflatable water park.
04 · Keep building
Add something new every season
2026 brought a chemical-free splash pad, a new wave slide and EV trail rentals, plus North America’s longest suspended tree canopy walk already in place.
Track Record
From family resort to national recognition
1973
Family begins operating American Resort
2016–17
The brothers take the reins and start a new chapter
2018
Ground broken on the natural lagoon at Treescape
2021
Land along the Wisconsin River acquired
2023
Land of Natura opens; Wibit names it North America’s largest Wibit water park
2026
Governor’s Tourism Award, Newsweek #1, Travel Wisconsin cover, Good Morning America
Awards
Recognized nationally
#1 Best Outdoor Water Park
Newsweek Readers’ Choice · 2026
Governor’s Tourism Award
Wisconsin Governor’s Conference on Tourism · 2026
Cover, Travel Wisconsin Guide
2026
Largest Wibit Water Park in North America
Wibit Sports · 2023
As seen in
- Good Morning America
- Newsweek
- People
- Travel + Leisure
- Midwest Living
- Pond Trade Magazine
“[PRESS PULL-QUOTE — one line from a national outlet about the brothers or the build]”
[Outlet, year]
What’s next
[Headline — the next chapter]
[PLACEHOLDER — 2–3 sentences on where the brothers are headed. Confirmed direction only; no project specifics, financials or return language without legal review.]
Start a conversation
Interested in what we’re building?
Reach out about partnerships, development and media.
Wisconsin Dells, WI 53965
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